Programme

 

 

Break

Coffee break

September 09, 2019

09:00 AM to 10:00 AM

Doors open & Breakfast

10:00 AM to 10:15 AM

Welcoming remarks

10:15 AM to 10:45 AM
Keynote

Making impact by building authentic ventures for real people through social media

The things we know about social media and human behaviour give us the elements of the perfect formula to build a better world. Specifically, social psychology offers tools to understand the dynamics of the user making good and bad choices online. In her keynote, Dr Uski describes how purpose can be integrated into social media and how it changes everything around it through her own journey creating a company providing legal help to social media users and gamers.

Suvi Uski

Founder & CEO
Someturva
10:45 AM to 11:00 AM

Introduction to H2H Sessions

11:00 AM to 11:30 AM

Coffe Break

11:30 AM to 02:00 PM

Human 2 Human Sessions

11:30 AM to 02:00 PM
Session

StoryBrand your video - How to successfully engage your targeted audience

Stop wasting money in your video production. Learn the new framework of StoryBrand, that helps you to definitely engage your audience.

Holger Koenig

CEO
KOENIGSFILM
11:30 AM to 02:00 PM
Session

The Magnificent Art of Podcast

What’s hot in communication right now? dasprogramm would say podcasts. There is no easier and informative way to reach an audience, crowd or community by using the magnificent art of the voice!  But how do I find formats that fits me? Why are there intros and tags? How do I develop an authentic storyline? Can I produce podcasts by myself? Do I need a professional to do the job? 

Nike Wessel

Managing Director
dasprogramm
11:30 AM to 02:00 PM
Session

Do you want to sound more human on social ? Try AI.

The explosion of social media and related data has created unprecedented opportunities for brands to find their target audience for marketing. However, it has also resulted in a myriad of banners being put in front of individuals, that may or may not resonate with them at an emotional level.  Artificial Intelligence can help brands figure out, for the first time, how each of us likes to be addressed to, and generate language and images that truly connect with us individually.

Mario Imparato

SVP Europe
Persado
11:30 AM to 02:00 PM
Session

Influencers: the currency of trust in social media?

Every day 4m hours of video on YouTube and 67m posts on Instagram are made. How can you as a marketer succeed in this social media overdose? How can AI and data help you build sustainable customer relationships?

Christoph Kamps

Executive Chairman
K-MB
11:30 AM to 02:00 PM
Session

The outside in perspective: Business and consumer relationship in social media

What time and resources are we spending on learning about our consumers compared to following the digital trends? How do we behave on social media and are we speaking to our consumers because we know them or because we assume we know them?!

Isabella Sobieski

Brand Marketing Specialist
Freelancer
02:00 PM to 03:00 PM
Lunch

03:00 PM to 04:20 PM

MODULE 1: From consumers to people

03:00 PM to 03:40 PM
Best Case

Who do we talk about when we talk about our community?

The ICRC has 10 million followers on our social media platforms, and 16,000 staff working in 80 countries to protect and assist millions affected by armed conflict. With such a diverse audience, who do we mean when we talk about our community? How can we best engage with supporters and affected populations? Is it possible to be locally relevant with a global reach?

Jenni Smout

Digital Engagement Manager
International Committee for the Red Cross
03:40 PM to 04:20 PM
Best Case

Content marketing going beyond the product

Many years ago, companies relied on creating marketing messages based on product features and benefits. Marketing used to contain brand promotion that offered very little genuine value to the people who they were trying to build a relationship with. Join this session to learn how to move beyond product messaging and develop a strategy that has its foundation in the human aspects of your target audience

Clive Roach

Director Social Media
Signify
04:20 PM to 04:50 PM
Break

Coffee break

04:50 PM to 05:50 PM

MODULE 2: Beyond the product. Experiences.

04:50 PM to 05:20 PM
Impulse

Why Social Media is Ruining Your Life

As a veteran fashion journalist and influencer who decided to shatter the illusions of perfection propagated by social media, Katherine tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world. Here she discusses her journey from the curated to the authentic life.

Katherine Ormerod

Founder & Editor in Chief
Work Work Work
05:20 PM to 05:50 PM

Sum-up + Connecting Humans

“Who are you” and “what do you do” are common questions in professional-, social- and romantic settings. Yet most people turn to things such as university degrees, the caliber of a company or the status of a job title as a reply, but confused to actually answer the question and the purpose of what they are doing.

Social studies and extensive research in psychology, science and spirituality points at the same denominator on how to live fully, connection. We are hardwired to connect to others, it’s what gives purpose and meaning to our lives. What’s life without connection?

In Connecting Humans we let you explore how to. Instead of talking about algorithms, SEO or KPI’s, and instead of learning how to sell to brands or businesses, we encourage you to focus on the humans working in these brands and business, or using your products and services.  Get to know the humans behind the job titles, business cards and online profiles.

If you want to live fully, you first have to be human.

Erik Eklund

Founder
Connecting Humans
06:00 PM

Dinner

September 10, 2019

07:30 AM to 08:00 AM

Doors open

08:00 AM to 09:00 AM

Mindfulness Experience

09:00 AM to 09:10 AM

Welcome

09:10 AM to 09:40 AM
Best Case

Turning auditors and accountants into social media ninjas

Making media ninjas of auditors and accountants can seem a pretty tall order. Learn how an international B2B company managed to leverage social media, personal branding and employee advocacy as part of a global digital strategy.

Othman Abdelmoumene

Global Social Media Specialist
Mazars
09:50 AM to 11:20 AM

Workshop Session

09:50 AM to 11:20 AM
Workshop

B2B Track: How To Unleash The Power of Social Media for B2B Companies

Regardless of how abstract a service is or how ordinary a product seems, when you can highlight the true benefits of it, you can capture your audience's attention in no time. Gain a deep understanding not just of the product itself but the vision that stands behind it. Use it to your advantage and learn how to create and tell stories that inspire.

Tilo Bonow

Founder and CEO
PIABO
09:50 AM to 11:20 AM
Workshop

B2B Track: Beyond Authentic: How to dig Gold on LinkedIn

LinkedIn, a B2B goldmine with 610 million global users, whereof 41% are in senior decision making positions. The best part, they are actively looking for people and content that can change the way they do business - not memes, vacation photos or pet selfies.  Join Erik as he shares invaluable insights on how to go beyond the online profiles and algorithms to connect humans.

Erik Eklund

Founder
Connecting Humans
09:50 AM to 11:20 AM
Workshop

B2C Track: User generated content as a hidden treasure.

How to transform brand strategy approach and content created by fans into some creative solutions and build strong relations on it? Karolina and Dawid will show you some great examples of how to fully use the potential of UGC strategy and co-creation, and not get bored with it.

Karolina Kornacka

Head of Content and Social Media
Kamikaze

Dawid Sliwinski

Social media specialist
Kamikaze
09:50 AM to 11:20 AM
Workshop

B2C Track: Data-driven strategies for social media campaigns

Do we focus too much on collecting and analyzing data today? How much data do we actually need for creating social media strategies and campaigns? And which tools are the best ones to use? The workshop discusses how to find a balance between using data for a better understanding of your target group and allowing for creativity and innovation to develop better social campaigns for brands communicating with their customers.

Katja Evertz

Lead Insights & Analytics
FleishmanHillard Germany GmbH

Judith Christina Pierau

Vice President & Lead Social Content & Engagement
FleishmanHillard Germany GmbH
11:20 AM to 12:20 PM
Lunch

12:20 PM to 01:50 PM
Workshop

Workshop Round 2 (Repetition Workshops)

02:00 PM to 02:15 PM

Wrap-up Session

02:15 PM to 05:45 PM
Additional Seminar

Become an Instastory-Expert – Shooting, editing and cutting straight on your smartphone device

Getting to know various Apps and how to use them to level-up your personal Instagram Storys. We show you how to edit professional videos on your smartphone device while using layouts, animation, typography and cutting. Using those tools you can constantly provide your Instagram followers with high quality full-video content.  Basic knowldge of how to create an Instagram Story is expected.

Mirco Gluch

Social Media Marketing Consultant & Agency-Founder
Piggyback

Leni Stahlhuth

Photographer and Blogger
02:15 PM to 05:45 PM
Additional Seminar

The Power of ONE: Leveraging your Authenticity

In a fast-growing digital world, trust has never been so valued as it is now. The importance of creating authentic and meaningful connections with our audience is becoming more and more critical to business success as customers look for more human interactions. In this seminar, you will discover how to leverage your and your employees' personal brands to connect to your audience in a more authentic way.

Nelson Emilio

Managing Partner
Singularis Human Consulting