9. Conference

Internal Communication

December 05, 2018 to December 06, 2018


December 05, 2018

02:30 PM to 06:15 PM

How Do CEOs And Top Management Representatives Generate Trust Among Their Employees?

In the last few years, the media world has been flooded with fake news, which initiated a huge loss of trust in global communication. As a result, confidence in corporate leadership has plummeted. Leaders, managers and executives, all find themselves in a new situation, where they need to take conscious actions to generate trust among employees. During this workshop, we will identify the reasons behind employees‘ mistrust in management, and work on solutions and ideas to help management representatives deal with loss-of-confidence issues. Participants will also learn facilitation techniques that leverage leaders‘ ability to spur positive action within the organisation.

WHAT | Additional Seminar

WHO | Ada Borucka, Founder, PinPoint Internal Communications

WHERE | Quadriga Forum, Berlin

PRICE | 300 Euros (VAT not included)

Ada Borucka

PinPoint Internal Communications
07:00 PM to 07:30 PM
Opening Keynote

Creating A Truly Engaging Culture - That Is Honest, Authentic, Creative And Memorable.

As the founder of employee experience agency Home, Carol has created an award-winning business that has constantly evolved, grown and stayed relevant. What are her secrets and how can we use them in our every day work situation?

Carol Whitworth

Founder, Inspiration & Innovation Director

December 06, 2018

08:00 AM to 08:45 AM

Registration Opens

08:45 AM to 09:00 AM

Kick Off

Prof. Ana Adi

Head of the Department of Corporate Communications
Quadriga University of Applied Sciences
09:00 AM to 09:30 AM
Best Case

How Corporate Culture Became A Significant Part Of Company's Strategy

Croatian Post is the biggest provider of postal services in the Republic of Croatia. Due to emerging ecommerce markets and structural changes in the postal industry, one of the biggest topics for the company in the last couple of years became internal communications and corporate culture. So important as a change management enabler that it became a vital part of company’s strategy and the foundation for fulfilling its mission to be at the service of citizens.

Davor Jakovac

Head of Corporate Communications and Corporate Culture
Croatian Post
09:30 AM to 10:00 AM
Best Case

Creating A Global Digital Workplace Through Inclusive Internal Communication

How can internal communication create a culture of transparency, pride and passion with a collaborative platform? What aspects go into connecting a global workforce across 84 countries? What challenges and opportunities do internal communicators face while implementing a large scale transformation programme? Find out in this global award-winning case study.

Morten Dal

Internal Communications Manager
10:00 AM to 10:30 AM

Coffee Break

10:30 AM to 11:00 AM

Made To Measure, No More Blueprint Thinking

We are often looking for the single best way to communicate change. But can we really apply the same principles to different types of change? During this lecture, we look at different visions on change and what impact they have on effective internal communications. It is a mix of theoretical concepts, practical cases and discussion.

Huib Koeleman

Head of Strategy, Communication and Innovation
11:00 AM to 11:30 AM
Best Case

Using Gamification To Be Better Together

Bringing three diverse business units under one roof shoud be treated as a great opportunity to collaborate better. At Skanska, we used gamification to build a new community based on corporate values and to fight the natural resistance during the office change.

Gosia Dobosz

Head of Communications
Skanska Poland
11:30 AM to 11:50 AM

Face-To-Face Communication In A Digital World

Personal connections between employees are essential for mastering the digital transformation in organizations. Christoph Drebes demonstrates creative methods and tools with the objective to bring together your employees on a personal level and to decrease silo mentality.

Christoph Drebes

Managing Director
Mystery Minds
11:50 AM to 01:00 PM


01:00 PM to 01:30 PM

Making An Impact With Internal Communication

In a world of increasing data, how do we ensure that we measure the impact of our internal communications effectively? How do we justify the value of what we do to our business leaders and boards? This session will give you an overview of effective models of internal communication measurement with some real life case studies of how they have been applied in practice.

Rachel Royall

Director of Communications
NHS Digital
01:30 PM to 03:00 PM

WS1: Corporate Happiness: How To Sustain And Increase Employee Engagement In Times Of Change

In today’s volatile world, who goes unscathed? Companies that 1) design and nurture their culture, and 2) know how to keep employees energised and inspired. Employees expect communication that is personalised, transparent, immersive and participatory. Together we will define what (corporate) happiness means and discuss rules of employee engagement.

Thorsten Duess

Director Corporate Communications
Weber Shandwick

Johanna Hille

Associate Director Employee Engagement
Weber Shandwick
01:30 PM to 03:00 PM

WS 2: Tailwinds For Your Employer Brand Activation

How to make sure you have one of your strongest forces for employer branding supporting you: your employees. After a short introduction into employee advocacy, we explore options and possibilities to raise
engagement across your workforce; identifying, enablling, and supporting those who are enthusiastic about becoming brand ambassadors. 

Rotraud Diwan

Managing Director
Hi! Employer Strategies
01:30 PM to 03:00 PM

The Rise Of The Social Employee: A User’s Manual

Social media is everywhere. Inside organisations, a proliferation of social apps and networks allow employees to connect with each other like never before. Outside organisations, every employee is now empowered to share their opinion about their employer on a number of platforms. What are the opportunities to leverage this ‘social’ behaviour to build strong cultures on the inside, and create advocates to the outside world? How to develop an integrated approach that makes the most of social media internally and externally? We will explore these questions in a practical and engaging workshop.

Anne-Sophie Breband

Head of Social Media
Black Sun

Jeremie Guillerme

Lead Corporate Reputation Consultant
Black Sun
01:30 PM to 03:00 PM

Sound Stories - Internal Communication With Podcasts

Why is podcasting a trend and  what possibilities does this format offer for internal communication? How do you find and develop the right format? Why are intro and linking so important? In this workshop, we work together to develop ideas and results that can be integrated into everyday professional life.

Nike Wessel

03:00 PM to 03:30 PM

Coffee Break

03:30 PM to 05:00 PM

Workshops Round 2

05:05 PM to 05:35 PM

Our People. Our Stories.

As our workforce becomes increasingly international, we embarked on a comprehensive human resources transformation aimed at ensuring everyone feels valued and engaged. How did we tell the story of the new employee journey to 18,000 staff worldwide? We used the power of storytelling and compelling visuals.  

Elena Cerescu

International Committee of the Red Cross (ICRC)
05:35 PM to 05:45 PM

Hosts Wrap Up

Prof. Ana Adi

Head of the Department of Corporate Communications
Quadriga University of Applied Sciences