EU Public Affairs
May 31, 2017
Wednesday, 31st May 2017
Public Affairs in Brussels 101 - Politics in the EU
In order for all participants to start at the same level, we invite you to our optional Public Affairs Basics session. Hosted by Prof. Dr. Mario Voigt, our moderator and professor of digital transformation and politics at Quadriga University Berlin, you will get the chance to brush up on your knowledge and get up to speed on the 101 of Public Affairs. Once you have done so, you will be ready for the two insight-packed days we have prepared for you.
Prof. Dr. Mario Voigt, MP
Doors open and welcome coffee
Welcome / Introduction day one
Current State of the EU - Does Brussels work?
MODULE I: The groundwork - prerequisites of successful Public Affairs
Challenges and opportunities of company representation in Brussels
Running a corporate representation in Brussels and advocating on behalf of the most critical corporate interests in the EU political arena plays a substantial role in a company’s strategy. But how do you set up an effective corporate representation in Brussels? What skills, staff and infrastructure do you need? How do you set the day to day agenda and manage both current and long-term issues?
Dr. Susanne Rompel
Aligning corporate affairs and communications with business needs in the EU
Alan will look at how to sustain an EU Affairs Office through alignment with business needs. Brussels, and EU legislation, can often seem far from business reality in a Member States whilst at the same time it is also easy to get lost in the sheer volume of developments in Brussels. Navigating these two conundrums is essential to having an EU Affairs Office that is connected and aligned to the commercial business and thus contributing to the bottom line. It is often not easy to cement the role of an EU Affairs Office at the heart of business decision taking – but alignment with business needs is the first and most important step to get right.
Dr. Alan Hardacre
Boosting Public Affairs through brand and reputation management
It’s no secret - the trust of the general population in business, government, NGOs, and media is declining. In addition, political and economic volatility is increasing globally. Clearly these developments ultimately pose great challenges and business risks for companies. A key question is how companies can regain trust and remain a relevant partner in policy and regulation discussions? Mr. Verstappen will elaborate on what these developments mean for a consumer goods and brand company like HEINEKEN and will leverage global and local business models.
How Brussels works & does Brussels work?
MODULE II: Public Affairs under fire - How to work efficiently in the age of populism
EU governance today: an opportunity or a threat for a PA professional
5 crisis communications must-dos for trade associations
A crisis is never easy to handle, but it is even more complicated if an association with many different members is affected. The strategies need to be adapted to the case, depending on whether only one member or the whole sector is hit. What are the differences? Who does what and when? What renders the situation more complicated and what are the specific factors of influence in the EU-context?
How to support rational debate under irrational circumstances
BASF wished to engage in the 2016 UK Referendum on EU membership, and maximise their contribution to a Remain vote. But without closing the door to future engagement with Leave campaigners, or doing harm by adding to a chorus of ‘elite opinion’ that appeared disconnected from voters. The referendum roadshow was our solution.
Dinner at the European Excellence Awards in Public Affairs Gala
June 01, 2017
Thursday, 1st June 2017
Doors Open & Welcome Coffee
Introduction day two
The future of our profession
The last ten years have seen an unparalleled development in the lobby profession in Europe and around the world. Wherever we work: in-house for a company, an association or for an agency, the work we do and the way we do it have also both changed considerably. A focus on policy and legislative developments will no longer suffice as a guarantee for efficiency and success in public affairs. Added value to every lobbyist’s portfolio comes through a more diverse skill set and being aware of the broader environment in which their clients, members or employers operate. What will the lobbyist of five years’ hence look like? What will be the skills required & how will these skills be acquired? Join Rui Faria da Cunha for an outlook to the future of the Public Affairs profession.
Rui Faria da Cunha
Introduction to the interactive session
WORKSHOPSESSION I: Tools of the trade
WORKSHOP I: Public Affairs capacity building in the current EU institutional environment
What are the best ways to engage in Brussels in the age of better regulation, Brexit and a “big on big things” Commission? And how do you ensure you have the right tools and team in place? Join this workshop for an interactive discussion on these points.
WORKSHOP II: Public affairs in the new European political environment – working in the context of Brexit and populism.
After the tumultuous political events of 2016 and 2017, this workshop will look at how public affairs practitioners should deal with the new policy environment, ensuring that their voices are heard amongst the increasing political noise.
WORKSHOP III: Digital Public Affairs
Digital public affairs is changing rapidly and organisations must keep pace. The workshop will provide insights on:
- How MEPs use social media to consume and interact with stakeholders.
- How organisations can use digital tools and data to achieve their public affairs goals.
- Best practice and where digital public affairs is headed.
WORKSHOP IV: Can a Trump Tweet change your PA strategy?
A Trump Tweet could trigger a crisis for your organisation. Join us for a hands-on exercise on how to build your PA strategy in an unpredictable political environment.