8. Conference

Internal Communication

December 04, 2017 to December 05, 2017
Berlin

Programme

October 27, 2016

08:30 AM

Doors open

09:15 AM to 09:30 AM
Introduction

Introduction by the Moderator

Stacey Minton

Senior Director, Corporate Affairs Communications
Celgene
09:30 AM
Modul Titel

Module 1 | SUPPORT & CHANGE

Supporting businesses through change

09:30 AM to 10:15 AM
Opening Keynote

Internal Communication 2016

• Definition of employee engagement.
• Looking at barriers and how they can be overcome.
• What we can learn from better understanding how our brains work

Louise Wadman

Heads of Internal Communications - Group Corporate Affairs
Lloyds Banking Group
10:15 AM to 11:00 AM
Best Case

Harnessing user generated content on a global scale

• What driving innovation really looks like in large organisations?
• How to navigate the barriers to adoption of new digital platforms.
• What valuable insight HSBC learned about its global workforce?
• How to create an environment where innovation can triumph.

Dee Gosney

Senior Editor At Large
HSBC

Jenny Varley

Global Head of Content & Employee Digital Platforms
HSBC
11:00 AM to 11:30 AM
Break

Coffee Break and Networking Opportunity

11:30 AM to 12:00 PM
Best Case

Maximise your strategic Influence

• How to enhance your influence and impact within the organisation with integrated, influential and results-driven strategies.
• How to write an internal communications strategy.

Martin Le Jeune

Director
Blue Rubicon and Open Road
12:00 PM to 12:30 PM
Best Case

Embrace the New Digital Opportunities

• How to engage your audience in a new digital world.
• How to convert challenges into innovation.
• Concrete examples, tools and tips from two cases:
=> R&D Digital Summit and Talks;
=> You Me We: All Employee Meeting

Åsa Degermark

Head of Communications
Strategy & Technology
12:30 PM to 01:00 PM
Best Case

Proud to be a Partner: digitally engaging employees with a new brand

NN Group was listed on Euronext Amsterdam in 2014, combining asset management, banking and insurance under one roof. One year later, the asset manager unit was rebranded from ING Investment Management to NN Investment Partners, highlighting one of the most important aspects of our DNA: Partnership. This Case Study explains the ‘Proud to be a Partner’ campaign: How we activated our new brand in- and externally through our employees.

Alina Rosu

Senior Communications Advisor
NN Investment Partners

Marije Tolsma-Groen

Head of Internal Communications
NN Investment Partners
01:00 PM to 02:00 PM
Break

Lunch Break and Networking Opportunity

Join Russell Goldsmith for a networking lunch break discussing the importance of understanding language and culture when managing international internal communications.  Russell is facilitating this informal chat to give delegates an opportunity to share thoughts, case studies and best practice.

Russell is an independent marketing consultant currently working with Translation & Localisation specialists Conversis.  Conversis translate HR documents and Internal Communications that include Corporate Newsletters, Employee Policy Documents and Handbooks, Contracts, and Training Videos for international clients that include Shell, Ball Corporation, Marks & Spencer and Fujitsu. For more information visit www.conversis.com

02:00 PM
Modul Titel

Module 2 | INVOLVE & MOTIVATE

Achieving high levels of employee engagement

02:00 PM to 02:30 PM
Best Case

IBM Cognitive Build, Engaging Employees in Building IBM‘s Future

• Delivering new strategic direction through experiential and hands-on learning (cognitive computing).
• Inviting people to participate, to think along and build their own new way of working.
• Engaging people through enterprise crowdfunding.

Sandra Grieden

Brand System & Workforce Enablement Leader Europe
IBM Belgium
02:30 PM to 03:00 PM
Best Case

Internal Communications Beyond the Company Fence

• Well-prepared internal communication campaigns can also be used by colleagues from PR, marketing and HR.
• Introducing three case studies from Škoda Auto:
=> Print
=> Online Media
=> Event

Tomáš Novotný

Internal Communications
ŠKODA AUTO
03:00 PM to 03:30 PM
Break

Coffee Break and Networking Opportunity

03:30 PM to 04:45 PM
Workshop

How to Get your Business Culture to Work for You

• Is your business thinking about introducing ‘social’ internally?
• Do you already have a social intranet that’s not generating the value expected?
• Are you the owner of ‘social’ inside your business?

This workshop puts company culture and social at the heart of internal communications.

Lawrence Clarke

Partner
Shilbrook Associates Ltd
03:30 PM to 04:45 PM
Workshop

From Managing Communications to Helping Managers Communicate?

• How to create Social Content.
• How to support Leaders to cut through the noise.
• How to develop a new kind of internal communications strategy.

Marc Wright

Chairman
Simply-communicate
03:30 PM to 04:45 PM
Workshop

Create a Holistic Employee Brand Experience

• How to create a holistic employee brand experience.
• How to make the difference in both attracting and more importantly retaining the right talent.
• Create a sustainable employee brand that truly matters, thanks to the Catholic Church, Karl Marx and the human brain.

Ben Wickham

Creative Director
Proof / Flickering Wall
03:30 PM to 04:45 PM
Workshop

Maximise Your Strategic Influence

• How to enhance your influence and impact within the organisation with integrated, influential and results-driven strategies.
• How to write an internal communications strategy.

Martin Le Jeune

Director
Blue Rubicon and Open Road
04:45 PM to 05:00 PM
Break

Break

05:00 PM to 06:15 PM
Workshop

Repetition of the 4 Workshops

Use this chance to take part in another of the workshop sessions and gain more hands-on skills.

06:15 PM to 06:30 PM
Summing Up

Presentation of the Workshops Outcomes and Summary of the First Day

07:00 PM
Break

Dinner

After a demanding day, we invite all participants to network in a less formal setting and reflect on day one

October 28, 2016

07:00 AM
Optional

SightRunning

Guided Running Tour in the Heart of the German Capital

09:15 AM to 09:30 AM
Welcome

Welcome Note

Stacey Minton

Senior Director, Corporate Affairs Communications
Celgene
09:30 AM
Modul Titel

Module 3 | MEASURE AND DEMONSTRATE

Ushering sustainable impact, and how to measure it

09:30 AM to 10:15 AM
Best Case

Collective Intelligence in Organisations

• What is Social Collective Intelligence?
• How can organisations develop and use collective intelligence tools to address business issues.
• How to overcome challenges in designing and using collective intelligence tools in an organisational context.
• Relevant case studies from Unilever and Penguin Random House illustrating the application of collective intelligence in organisations.

Michael Silverman

Managing Director
Silverman Research
10:15 AM to 11:00 AM
Best Case

Measure the Impact

• How to deliver corporate communications for International Organisation.
• How to audit existing Internal Communications.
• How to measure your communications to get data that will drive change in your organization and improve business results?

Sharon McKoy-Beckett

Head of Internal Communications at Department for Business, Innovation and Skills (BIS)
Ministry of Defence (UK)
11:00 AM to 11:30 AM
Break

Brunch Break and Networking Opportunity

11:30 AM to 12:15 PM
Best Case

Am I a Good Brand Ambassador?

• UBS‘s brand re-fresh and how it has impacted internal communications.
• How to bring the brand alive internally.
• How ushering the UBS brand into the digital age has worked so far.

Linda Myburgh

Head of Communications Group COO
UBS
12:15 PM to 01:00 PM
Best Case

Keynote is Pride

• Pride among employees as an intangible asset.
• Turning internal pride into external communications.
• Explaining how communications turn Asito around.

Sander Haas

Internal Communication Manager,
Asito
01:00 PM to 02:00 PM
Keynote

Neuroscience, or How to Help Engagement

• What are some of the basics that we all need to understand about our brains?
• Why our brains don’t like organisational change
• SPACES – a practical, brain-based planning tool to create employee engagement

Hilary Scarlett

International Speaker and Author
Scarlett & Grey
02:00 PM
Summing Up

Conference Summary & Goodbye