8. Conference

Internal Communication

December 04, 2017 to December 05, 2017
Berlin

Programme

December 04, 2017

08:30 AM

Doors open

09:15 AM to 09:45 AM
Introduction

Introduction

Rob Shimmin

Founder
Shimmin Communications
09:45 AM
Modul Titel

MODULE I: Discover stories

09:45 AM to 10:25 AM
Best Case

Behind the scenes: one communication experience for… 150,000 employees

Not long ago, a bunch of internal communications professionals across the Schneider Electric world, decided to do more for employees. This is the uncensored story of our journey of becoming one team, aiming to drive engagement, while keeping our creativity and still generating consistency and efficiency. Join Simona to find out more.

Simona Radu

Internal Communications Business Partnership Director (Global)
Schneider Electric
10:25 AM to 11:05 AM
Best Case

The start to compete about personal well-being rate

In Lithuania, the most popular pharmacy chain “Eurovaistiné” created a unique test about the personal well-being. The first step was to implement colleagues, health care professionals, pharmacists. Let’s discuss about curiosity-driven content and how the rate of well-being came to the quality indicator and the internal motivation. 

Laura Bielské

Head of communication
Eurovaistiné
11:05 AM to 11:35 AM
Break

Coffee break

11:35 AM to 12:15 PM
Best Case

Fruit on a mission – the importance of internal communication for brand identity and CSR-mission

Bring your staff to a tropical fruit farm and the bananas will do the rest. We usually say that within the first year working at froosh, regardless of position or title, you will have the chance to join a working-trip to a fruit farm in a developing country. We travel to tropical latitudes for one week to experience life on a fruit farm. It’s the people we meet and the things we see that make the strongest impression on our staff, and as soon as they touch ground back in Europe, they are reborn as fruit farm ambassadors ready to communicate the company’s mission. The struggle with internal communication platforms has made the external platforms as Instagram and Facebook crucial to engage the staff as well as consumers. Storytelling has been the key for both internal and external communication to achieve a successful CSR program as a part of the company’s DNA.

Anna Hageman Rise

Group Public Affairs and Communication Director
froosh
12:15 PM to 12:55 PM
Best Case

Internal storytelling

The software developer for internal communication Poppulo will present one of their many success stories in cooperation with a client. Find out how software can be a driver and crucial factor in the journey towards fruitful internal communication.
Please check out our website for updates on the programme.

12:55 PM to 02:00 PM
Break

Lunch

02:00 PM
Modul Titel

WORKSHOP SESSION I

02:00 PM to 02:15 PM

Workshop introduction

Rob Shimmin

Founder
Shimmin Communications
02:15 PM to 03:45 PM
Workshop

Workshop I: One story, many voices

In this workshop we will explore how your people can help you to grow your organization’s core narrative over time and contribute to building its reputation. Striking the right balance between allowing your narrative to develop naturally, and keeping it under tight control is tricky, but with our practical tips you will leave ready to tell one story with many voices.

Richard Douglas

Senior Consultant
Addison Group
02:15 PM to 03:45 PM
Workshop

Workshop II: Making change a little easier to manage

Moving offices. Going paperless. Reshuffling at the top. Change is a classic water-cooler conversation (and rarely for the right reasons). But a smart choice of words can flip change fatigue on its head, building empathy, inspiring people and getting buy-in from employees.
In 90 minutes, we’ll challenge people to rethink the way they write about change. We’ll show how to make change personal. And we’ll give some linguistic tips and tricks to make change programmes more effective. It’ll be hands on and filled with practical pointers you can start using immediately.

Georgina Bromwich

Senior Trainer
The Writer
02:15 PM to 03:45 PM
Workshop

Workshop III: How can we drive engagement

tba

03:45 PM to 04:15 PM
Break

Coffee break

04:15 PM
Modul Titel

WORKSHOP SESSION II

 

04:15 PM to 05:45 PM
Workshop

Workshop I: One story, many voices

In this workshop we will explore how your people can help you to grow your organization’s core narrative over time and contribute to building its reputation. Striking the right balance between allowing your narrative to develop naturally, and keeping it under tight control is tricky, but with our practical tips you will leave ready to tell one story with many voices.

Richard Douglas

Senior Consultant
Addison Group
04:15 PM to 05:45 PM
Workshop

Workshop II: Making change a little easier to manage

Moving offices. Going paperless. Reshuffling at the top. Change is a classic water-cooler conversation (and rarely for the right reasons). But a smart choice of words can flip change fatigue on its head, building empathy, inspiring people and getting buy-in from employees.
In 90 minutes, we’ll challenge people to rethink the way they write about change. We’ll show how to make change personal. And we’ll give some linguistic tips and tricks to make change programmes more effective. It’ll be hands on and filled with practical pointers you can start using immediately.

Georgina Bromwich

Senior Trainer
The Writer
04:15 PM to 05:45 PM
Workshop

Workshop III: How can we drive engagement

tba

05:45 PM to 06:00 PM
Summing Up

Summary

Rob Shimmin

Founder
Shimmin Communications
06:00 PM

Get Together & Dinner

December 05, 2017

08:45 AM

Doors open

09:15 AM to 09:30 AM
Introduction

Introduction

Rob Shimmin

Founder
Shimmin Communications
09:30 AM to 10:30 AM
Keynote

What's my role? The only limit to what you can build with LEGO® bricks, is your imagination

That is what they say. LEGO® Certified Professional and LEGO Serious Play Coach Dirk Denoyelle claims the opposite: handling LEGO bricks triggers your imagination. In his session Dirk will prove that to us. Use the bricks, and ideas concerning our role as communicators will surface!

Dirk Denoyelle

LEGO® Certified Professional
Amazings
10:30 AM
Modul Titel

MODULE II: Overcoming challenges

10:30 AM to 11:10 AM
Best Case

Designing a smoke-free future

Philip Morris International has made headlines around the world with ‘Designing a Smoke-Free Future’, announcing our decision to replace cigarettes with better alternatives for smokers. Maintaining the trust and loyalty of our 80,000 employees is fundamental to achieving our vision of a smoke-free future. Learn more about the role internal communications is playing as PMI evolves and employees rise to the challenges of a very different world.

Bessie Kokalis Pescio

Director Internal Communication
Philip Morris International
11:10 AM to 11:30 AM
Spotlight

Senior Talent - A slow burn crisis

Grey haired senior talent brings invaluable experience but also higher costs and a potentially lower appetite for risk as career mobility is perceived to seize-up with age. Receding retirement horizons caused by increasingly hard to achieve pension expectations mean younger, more cost-effective talent is blocked.  Wielding the axe creates fear and animosity as well as exposure to punitive age discrimination legislation. What to do?

Rob Shimmin

Founder
Shimmin Communications
11:30 AM to 12:10 PM
Break

Brunch

12:10 PM to 12:50 PM
Best Case

Change communication – is there a magic formula?

Many companies have entered a steady state of change. Could be consolidation, digitization or change of strategy. The success of those changes is dependent on how well it is communicated and the communications department plays a key role. Learn from real cases where digital communication has been the key to success, but it forced the team to turn things upside down.

 

Åsa Degermark

Head of Communications
Ericsson
12:50 PM
Modul Titel

MODULE III: Promote engagement

12:50 PM to 01:30 PM
Best Case

A Pizza with a communication topping

With the ambition to grow and scale up, Domino's Pizza faced a growing communication problem. Find out how a digital workplace app helped solve this challenge and ensured smooth communication to 300+ employees without email addresses.

Dominique Buff

Training Manager
Domino's Pizza
01:30 PM to 02:10 PM
Best Case

How can we bring our workers closer to the strategic direction?

How can you ensure the implementation of a new strategic direction that is reflected in employee and management behaviour? A best-case study of strengthening company culture through competencies.

Dr. Henrik Hopp

Head of Talent Assessment & Development
Merck

Jana Latzel

Head of Global HR Marketing & Communications
Merck
02:10 PM to 02:30 PM
Conference Summary

Summary

Rob Shimmin

Founder
Shimmin Communications