6. Conference

Crisis Communication

April 05, 2018 to April 06, 2018
Berlin

Programme

April 05, 2018

08:45 AM
Welcome

Doors open

09:30 AM to 09:45 AM
Introduction

Introduction by the moderator

Prof. Dr. Ana Adi

Quadriga University of Applied Sciences
09:45 AM to 10:15 AM
Kick-Off

Authors of their own misfortune? Escalation, phase transitions, and the generation of crises

There has long been a recognition that managers can generate the conditions for crises that they will subsequently have to manage. Even for crises triggered by external events, the development of organisational capabilities to cope with those events is a core managerial task. All too often, an assumption is made that certain events cannot occur at a scale that can cause harm, or that organisational defences will be able to prevent incidents from escalating into crises. As a result, denial on the part of decision-makers remains a major cause of the inabilities of organisations to develop effective crisis management capabilities. This keynote considers the process by which managers generate the conditions for organisational failures and also highlights the ways that these vulnerabilities allow incidents to escalate into crises. It explores the processes through which crises escalate, the role that organisational defences play in this process, and the nature of the phase transitions that form part of a crisis. It will also highlight issues around the roles that early warning and near miss detection can play within the process.

Prof. Dr. Denis Fischbacher-Smith

Research Chair in Risk and Resilience
University of Glasgow
10:15 AM
Modul Titel

Module I: Cybercrime and political threats

10:15 AM to 10:55 AM
Panel Discussion

Communication in the event of a cyber crisis

According to estimates, the damage caused by cyber crime in 2019 will amount up to two trillion dollars. Politicians have responded to the new nature and scale of cyber attacks: As of 25 May 2018, most companies within the EU will be obliged by law to report to the relevant authorities within 72 hours and thus communicate the attack. In the event of a violation of the new data protection guideline, companies face fines of up to 20 million euros or 4% of the total worldwide turnover of the previous year. This measure increases the pressure on companies to inform the public, customers and shareholders quickly and transparently in the event of a cyber attack, even if the nature and scope of it has not yet been fully assessed. A London-based cyber communications expert and a forensics IT expert and a former hacker will discuss ways in which you can face the unknown.

Ben Curson

Partner
CNC

Dr. Karsten Nohl

Hacking Expert

Guenter Seibt

Head of German Office & Russia
G3
10:15 AM to 11:45 AM
Parallel Session

Situation Room

Are you ready to face the challenge of an unfolding cyber breach and social media storm? Join us as we run a live, fully interactive and digitally-driven 90 minutes crisis simulation training with CNC’s newly developed Situation Room.

Alwin Binder

Director
CNC
10:55 AM to 11:30 AM
Best Case

New Ukrainian media: dealing with daily challenges

In Ukraine, mass communications play one of the most crucial roles for both politics and business, a role which is especially important during the continuing geopolitical crisis. The country’s unusual geopolitical position has led to the accelerated development of innovative media, furthering their rapid evolution and even the emergence of unusual hybrid forms. A few of these unexpected hybrids include controlled information field formatting, wide scale audience manipulation targeted at social network users allowing on-demand public opinion production, and use of botnets. The appropriate application of these and other methods are just a few of the challenges that a communications specialist deals with on a daily basis. This best case will present insights into the Ukrainian-Russian crisis from a unique perspective.

Alexandra Afanasieva

Former Head of Corporate Communications
PJSC SBERBANK
11:30 AM to 12:00 PM
Break

Coffee

12:00 PM
Modul Titel

Module II: It's all about social media

12:00 PM to 12:35 PM
Best Case

From being a relatively unknown institution in Budapest to a global symbol of academic freedom

In April 2017, the Hungarian Parliament passed legislation threatening Central European University’s operations. CEU responded by launching a global awareness-raising campaign, including the #istandwithCEU campaign on social media. According to research conducted at CEU’s Center for Network Science, the hashtags #IstandwithCEU, #aCEUvalvagyok and #LexCEU had a potential reach of 140 million. 

Aranka Szabó

Digital Content Manager
Central European University
12:00 PM to 01:30 PM
Parallel Session

Situation Room

Are you ready to face the challenge of an unfolding cyber breach and social media storm? Join us as we run a live, fully interactive and digitally-driven 90 minutes crisis simulation training with CNC’s newly developed Situation Room.

Alwin Binder

Director
CNC
12:35 PM to 01:10 PM
Best Case

Sometimes you need a crisis: turning challenges into opportunities

The oil world is driven by majors, and Russian market is not an exception. This is a story how a small-sized oil company creates a distinct image of a business with human face and a responsible citizen taking the emerging opportunities of economic crisis, international sanctions and other external and internal challenges.

Alexander Efimov

Senior Corporate Affairs Advisor
Salym Petroleum Development N.V.
01:10 PM to 02:10 PM
Break

Lunch

02:30 PM to 04:00 PM
Workshop

"Ready, set, go: turning your comms team into a crisis squad!"

This dynamic and interactive session is focused on getting the most out of your communications team in a crisis. How to redeploy your team optimally, how to mobilise additional resources, how to get your content in tip-top shape ready to roll-out in a crisis, how to liaise effectively with the affected business leads, and more - everything a communications team needs to operate as a crisis squad! This workshop will invite participants to share their own set-up and learn from each other's experience with the guidance of experts in the field.

Koen Peeters

Senior Consultant
CS&A International

Caroline Sapriel

Founder and Managing Partner
CS&A International
02:30 PM to 04:00 PM
Workshop

Prevention is better than cure

Many organisational crises are worsened, or even caused, by ineffective communication. Some can even be avoided altogether through excellent approaches to internal and external communication. We’ve learned from best practice research that the key to prevention is advanced monitoring and foresight combined with continued strategic and tactical reputation management. After all, a superior reputation is a buffer to harmful effects from crises. Join us as we learn from best practice examples, and peers, as we explore what you can do to prevent crises and spot new opportunities for business success.

Dennis Larsen

Managing Partner
ReputationInc Northern Europe

Dr. Kerstin Liehr-Gobbers

Director of Insights and Strategy
ReputationInc
02:30 PM to 04:00 PM
Workshop

Google never forgets nor does your audience: challenges for crisis communications in the digital era

In times of “alternative facts”, the potential for every individual to become famous for 15 minutes on social media, and a changed technological environment with algorithms causing information bubbles, crisis communications faces complete new challenges. But how to protect your company or brand reputation and to manage a crisis under these new circumstances under high pressure? Attendees of this interactive workshop will experience new mechanisms and techniques to manage a crisis in the digital era.

Frank Schönrock

CEO
Grayling Germany
02:30 PM to 04:00 PM
Parallel Session

Situation Room

Are you ready to face the challenge of an unfolding cyber breach and social media storm? Join us as we run a live, fully interactive and digitally-driven 90 minutes crisis simulation training with CNC’s newly developed Situation Room.

Alwin Binder

Director
CNC
04:00 PM to 04:30 PM
Summing Up

Summary and key learnings

04:30 PM to 05:00 PM
Break

Coffee

05:00 PM
Modul Titel

Module III: Trust is key

05:00 PM to 05:35 PM
Best Case

The No.1 in tourism: What's their crisis strategy?

As the No.1 in tourism, TUI Group is all over the place: 300 TUI-owned hotels, 150 planes, 16 cruise ships, 130 worldwide destinations and over 15 sales markets. But when it comes to reputation, it all comes down to one brand, the TUI smile. What's their crisis strategy? How can you create trust in a crisis? Why is crisis preparedness more important than ever? And how can you orchestrate communications in a multi-market, international environment?

 

Martin Riecken

Head of Crisis Communication
TUI Group
05:35 PM to 06:10 PM
Best Case

Critical steps of crisis communications

Mondelēz International has a robust approach to communicating at all times, including during times of crisis. Engaging and informing colleagues is critical to the success of this strategy, as is ensuring that stakeholder and media communication is a continuous activity that helps to build the profile and reputation of the organisation.

Tom Armitage

Regional CGA Director, Europe
Mondelez International
06:10 PM to 06:30 PM
Summing Up

Sum up by the moderator

Prof. Dr. Ana Adi

Quadriga University of Applied Sciences
06:30 PM

Dinner

April 06, 2018

08:30 AM

Doors open

09:00 AM to 09:10 AM
Introduction

Introduction by the moderator

Prof. Dr. Ana Adi

Quadriga University of Applied Sciences
09:10 AM
Modul Titel

Simulation Game by Ewald & Rössing

Scandals, attacks, accidents or natural disasters - crises occur suddenly and unexpectedly, and nobody can protect you from them. But you can practice taking the right decisions under time constraints and media scrutiny. As a participant of this game, you'll experience a fictitious crisis
scenario and go through all the phases of crisis communication management. Together with other participants, you will form a crisis management group, define roles and tasks of a crisis committee and determine how to resolve the crisis. You will be prepared to meet the challenges of communicative emergencies through the integrated workshops.

Marcus Ewald

Managing Partner
Ewald & Rössing GmbH & Co. KG

Torsten Rössing

Managing Partner
Ewald & Rössing GmbH & Co. KG
09:10 AM to 11:40 AM
Workshop

Phase I: Analysis

A crisis just occurred. Now it´s important to keep calm. What are the facts? What do we know? What can’t we know yet? You will learn to collect, rate and to prioritise the available information.

11:40 AM to 01:55 PM
Workshop

Phase II: Strategy development

You now know what is at stake. How do you react? With a head-in-the-sand strategy? Just keep silent? Or actively turning to the public? You will get to know a set of tools that will help you shape your strategy and choose the most favourable option out of a multiplicity.

01:55 PM to 03:30 PM
Workshop

Phase III: Implementation

The press is waiting for your statement. The wording is completed. It looks really simple on paper. But are you also prepared for critical questions? Statements in front of the camera or perhaps rather a press release? Empathic tone but hard in business? You will learn to be prepared for critical questions and much more.

03:30 PM to 04:30 PM
Workshop

Phase IV: Group feedback and results

There will be an evaluation in the end. Which crisis management group had the situation under control? Lean back - our crisis experts present you the results. Identify your own weaknesses and learn from the experiences of the day.

04:30 PM to 04:45 PM
Conference Summary

Sum up by the moderator

Prof. Dr. Ana Adi

Quadriga University of Applied Sciences