International Crisis Communication
October 14, 2019
Welcome Remarks by the Moderator
The SDGs: Building Resilience and Becoming Sustainable by 2030
Module I: React
Enhance your awareness of possible crises in the making to improve crises prevention
How to React in the Face of Cyber Security Threats
PREPARED to REACT? How to increase resilience
We live in a 24/7 news cycle; with academia, authorities, pressure groups and individual voices competing for space. Responses to criticism are expected immediately – irrespectively on when and where they occur. Taking active steps to increase awareness of potential issues, be better prepared to quickly address and react towards critical situations via a well-orchestrated process becomes pivotal in today’s world. Join the session to get a snapshot of how this is being addressed at Reckitt Benckiser (RB)
Module II: Adapt
Build a resilient crisis communication strategy that is flexible enough to adapt to whatever crises that may arise
Managing Brand Reputation in a Hostile World
In an increasingly polarised world, not all companies, and not all countries are created equal. What can you do when you face opposition, hostility and suspicion from powerful forces in the global economy. Learn how Huawei has been addressing this challenge and growing its business in the face of political, economic and technological challenges.
WORKSHOP SESSION I
ALARM REACTION: Tactics for Survivng and Thriving in a World of Fake News & Misinformation
In a world of hyper-connectivity, global uncertainty and erosion of trust in established organisations, how does your company avoid damage to brand reputation or value from fake news and misinformation? This interactive workshop explores practical tips and responses you can use to combat this escalating area of social harmful content.
RESILIENCE: Effective Stakeholder Engagement in a Digital Era
In a crisis, when every minute counts and when all you have and all you are is at stake, understanding your stakeholders, their positions and their actions may be your only chance to survive and recover.
Join CS&A International’s workshop and experience the power of FastTrack Stakeholder Mapping.
VIGOR: Finding the Right Strategic Communications Approach in Times of Crisis
No two crises are the same, yet any crisis requires a rapid assessment and analysis during an intense, evolving situation. Adopting the right communications strategy is critical at this time. This session explores the challenges of finding the right communications approach, examines two case studies and ends with an interactive exercise.
WORKSHOP SESSION II (repetition of Workshops)
Module III: Thrive
Become sustainable by not exhausting all of your resources on one crisis only.
Strengthening Reputation after Crises
Making the Most of Your Crisis Management Infrastructure
Crisis Communication needs not only to rely on the communications department. To become truly sustainable the whole company needs to be prepared to deal with whatever crisis may arise. Have an insight into how you can build a resilient and complete Crisis Management infrastructure.
October 15, 2019
Crisis Simulation Game
Crises may arise suddenly, unexpectedly and nobody will be able to protect you from it. But being able to make the right decisions under time and media constraints can be practised. Enhance your crisis communication skills as a participant of the full-day crisis simulation game.
In our strategic simulation game, you will learn to master the complex challenges of a crisis. As part of the crisis response team of a fictitious company, you will be in the midst of an ongoing crisis scenario. You will learn to comprehensively analyze the situation, choose the most favourable strategy and initiate the right measures.
The necessary tools to cope with the crisis are provided in our integrated workshops. At the end of the day, you will receive an evaluation of your performance.
In crisis teams of up to eight people, you will organize your crisis staff structure. Cooperation is the key to success.
The simulation game is regularly interrupted by workshop sessions. Experts in this practice will provide you with the necessary tools to master the crisis.
ENTER THE COMPETITION
We will take stock in the end: which group has mastered the crisis the best? Learn from their strengths and weaknesses and take your crisis communication skills to the next level.
Welcome & Introduction
Phase I: Situation Analysis
A crisis just occurred. Now it´s important to keep calm. What are the facts? What do we know? What can’t we know yet? What does my CEO need to know? What information does my social media team need? You will learn to collect, rate and to prioritize the available information
Phase II: Strategy Development
You now know what is at stake. How do you react? Just keep silent? Or actively turning to the public? You will get to know a set of tools that will help you shape your strategy and choose the most favourable option out of a multiplicity.
Phase III: Implementation
The press is waiting for your statement. The wording is completed. It looks really simple on paper. But can you do that in front of the camera? Empathic tone but hard in business? In Phase 3, you will learn to deliver your message and be prepared for critical questions.
Phase IV: Group Feedback
There will be an evaluation in the end. Which crisis team had the situation under control? Lean back - our crisis experts present you the results.