8. Conference

International Crisis Communication

April 21, 2020 to April 22, 2020


October 14, 2019

08:00 AM to 09:00 AM

Doors Open

09:00 AM to 09:30 AM

Welcome remarks by the Moderator

Prof. Ana Adi

Professor PR & Corporate Communications
Quadriga University of Applied Sciences
09:30 AM to 12:30 PM
Modul Titel

Module I: React

Raise  awareness of potential crises to improve crisis prevention

09:30 AM to 10:00 AM

Inspiring actions and multi-stakeholder engagement to achieve the SDGs

The SDGs will only be achieved if everyone, including the world’s most marginalised people, takes action and engages with SDG planning, implementation and review process. The keynote will focus on how the United Nations SDG Action Campaign inspire people through innovative and creative digital tools and communication mechanisms, through direct engagement with partners and individuals.

Gayan Peiris

Lead Digital Strategist
UN SDG Action Campaign
10:00 AM to 10:30 AM
Best Case

How to manage a crisis response for 12.000 employees?

There is a bomb threat, you cannot enter in your company! A fire at one of your suppliers' delays or cancel delivery of an important raw material or a product! Your car park is completely flooded! Have you ever imagined that? When a sudden event takes us by surprise, threatens our employees, our environment, our assets or our reputation, we may consider that we are in a crisis.

During a crisis, events rush. Time is playing against us. We need to react FAST.

Gregory Descamps

Business Continuity Manager
10:30 AM to 11:00 AM

Coffee Break

11:00 AM to 11:40 AM

How to react in the face of cyber security threats

From spear-phishing and identity theft to total blackouts and leakage of national security secrets - Cyber threats are varied, and malicious actors don’t discriminate critical infrastructure from individuals when looking for gain. When attackers mark you as their target, you'd better be ready! What are the best practices for cyber defence and protection? How well do organizations protect their critical assets? And, how will you react in the face of cyber security incidents?

Reut Weitzman

Chief Operating Officer
Qmasters Security Services
11:50 AM to 12:20 PM
Best Case

Prepared to react? How to increase resilience

We live in a 24/7 news cycle; with academia, authorities, pressure groups and individual voices competing for space. Responses to criticism are expected immediately – irrespectively on when and where they occur. Taking active steps to increase awareness of potential issues, be better prepared to quickly address and react towards critical situations via a well-orchestrated process becomes pivotal in today’s world. Join the session to get a snapshot of how this is being addressed at Reckitt Benckiser (RB). 

Andrea Riepe

Global Corporate Communications
12:30 PM to 05:00 PM
Modul Titel

Module II: Adapt

Build a resilient crisis communication strategy that is flexible enough to adapt to whatever crises that may arise

12:30 PM to 01:00 PM
Best Case

Managing brand reputation in a hostile world

In an increasingly polarised world, not all companies, and not all countries are created equal. What can you do when you face opposition, hostility and suspicion from powerful forces in the global economy? Learn how Huawei has been addressing this challenge and growing its business in the face of political, economic and technological challenges. 

Winston Eavis

Director of Communications
Huawei Western Europe
01:00 PM to 02:00 PM

02:00 PM to 03:15 PM

1 HOMEOSTASIS: Increase resilience and unlock growth

Uncertainty and volatility are the new normal and you need to forge your own path through a rapidly-changing landscape. 
Insights and foresights can help you anticipate risk and discover commercial advantages. 
We will explore how you can interpret and package the signals inside and outside your organisation data to make the right calls.

Jon Chandler


Andrew Hammond

Reputation management specialist
02:00 PM to 03:15 PM

2 ALARM REACTION: Tactics for surviving and thriving in a world of fake news & misinformation

In a world of hyper-connectivity, global uncertainty and erosion of trust in established organisations, how does your company avoid damage to brand reputation or value from fake news and misinformation? This interactive workshop explores practical tips and responses you can use to combat this escalating area of social harmful content.

Emma Monks

VP of Crisis Intelligence
02:00 PM to 03:15 PM

3 RESILIENCE: Effective stakeholder engagement in a digital era

In a crisis, when every minute counts and when all you have and all you are is at stake, understanding your stakeholders, their positions and their actions may be your only chance to survive and recover.
Join CS&A International’s workshop and experience the power of FastTrack Stakeholder Mapping. 

Koen Peeters

Senior Consultant
CS&A International
02:00 PM to 03:15 PM

4 VIGOR: Finding the right strategic communications approach in times of crisis

No two crises are the same, yet any crisis requires a rapid assessment and analysis during an intense, evolving situation. Adopting the right communications strategy is critical at this time.  This session explores the challenges of finding the right communications approach, examines two case studies and ends with an interactive exercise.

Sheena Thomson

Founder & Director
02:00 PM to 03:15 PM


03:15 PM to 03:45 PM

Coffee Break

03:45 PM to 05:00 PM

WORKSHOP SESSION II (repetition of Workshops)

05:00 PM to 06:00 PM
Modul Titel

Module III: Thrive

Become sustainable by not exhausting all of your resources on one crisis only.

05:00 PM to 05:30 PM
Best Case

Making most of your crisis management organization: Prepare – Predict – Prevent

Crisis Communication needs not only to rely on the communications department. To become truly sustainable the whole company needs to be prepared to deal with whatever crisis may arise. Have an insight into how you can build a resilient and complete crisis management organisation by focusing on the three fundamental P’s: Preparation, Prediction and Prevention.

Carlo Parrado Curros

Head of Group Crisis Management
Shell International
05:30 PM to 06:00 PM
Best Case

Human rights in crisis, crisis in human rights?


Amnesty International has weathered many storms in its almost 60 year history, often caused by its campaigns against oppressive regimes, ruthless dictators or populist politicians. At times, the calls for accountability, justice and equality turn inwards, when passionate employees and volunteers advocate for their rights within the global organisation. This session will discuss some recent examples of internal and external crisis management, with particular emphasis on the communications aspects therein. 

Thomas Schultz-Jagow

Senior Director of Public Engagement and Growth
Amnesty International
06:00 PM to 06:15 PM
Summing Up

Prof. Ana Adi

Professor PR & Corporate Communications
Quadriga University of Applied Sciences
06:15 PM
Dinner & Networking Time

Get together for all speakers & participants

October 15, 2019

08:30 AM to 09:00 AM

Doors Open

09:00 AM to 04:30 PM
Crisis Simulation

Strategic Simulation Game

Crises may arise suddenly, unexpectedly and nobody will be able to protect you from it. But being able to make the right decisions under time and media constraints can be practised. Enhance your crisis communication skills as a participant of the full-day crisis simulation game.


The Challenge

In our strategic simulation game, you will learn to master the complex challenges of a crisis. As part of the crisis response team of a fictitious company, you will be in the midst of an ongoing crisis scenario. You will learn to comprehensively analyze the situation, choose the most favourable strategy and initiate the right measures.


The Method

The necessary tools to cope with the crisis are provided in our integrated workshops. At the end of the day, you will receive an evaluation of your performance.



In crisis teams of up to eight people, you will organize your crisis staff structure. Cooperation is the key to success.


The simulation game is regularly interrupted by workshop sessions. Experts in this practice will provide you with the necessary tools to master the crisis.



We will take stock in the end: which group has mastered the crisis the best? Learn from their strengths and weaknesses and take your crisis communication skills to the next level.

Marcus Ewald

Managing Partner
Ewald & Rössing

David Peter

Senior Consultant
Ewald & Rössing
09:00 AM to 09:30 AM
Modul Titel

Welcome & Introduction

09:30 AM to 11:15 AM
Modul Titel

Phase I: Situation analysis

A crisis just occurred. Now it´s important to keep calm. What are the facts? What do we know? What can’t we know yet? What does my CEO need to know? What information does my social media team need? You will learn to collect, rate and to prioritize the available information

12:00 PM to 01:30 PM
Modul Titel

Phase II: Strategy development

You now know what is at stake. How do you react? Just keep silent? Or actively turning to the public? You will get to know a set of tools that will help you shape your strategy and choose the most favourable option out of a multiplicity.

02:00 PM to 03:20 PM
Modul Titel

Phase III: Implementation

Die Presse wartet auf Ihre Erklärung. Die Formulierung ist abgeschlossen. Auf dem Papier sieht es ganz einfach aus. Aber kannst du das vor der Kamera machen? Einfühlsamer Ton, aber hart im Geschäft? In Phase 3 lernen Sie, Ihre Botschaft zu übermitteln und sind auf kritische Fragen vorbereitet.

03:30 PM to 04:00 PM
Modul Titel

Phase IV: Group feedback

Am Ende wird es eine Bewertung geben. Welches Krisenteam hatte die Situation im Griff? Lehnen Sie sich zurück - unsere Krisenexperten präsentieren Ihnen die Ergebnisse.

04:00 PM
End of Day Two


Marcus Ewald

Managing Partner
Ewald & Rössing

David Peter

Senior Consultant
Ewald & Rössing