How Brussels Works
TOOLS AND TECHNIQUES FOR SUCCESSFUL LOBBYING
Join us on March 17/18 for the sixth EU Public Affairs conference in Brussels. We are looking forward to discussing recent changes in the Institutions and the latest strategies with you and our speakers from L'Orèal, Nike Inc., The Permanent Representation of Denmark to the EU, The Volkswagen Group and many more.
Jakob Skaarup Nielsen
Dr. Jacques Ragot
Mikael Conny Svensson
Prof. Christian Thorun
about the Conference
For most public affairs professionals, the fact that the idea behind the EU's recent transparency initiative has been to restore faith in the Union has not eluded them. But restoring faith is quite difficult to achieve just through the occasional “miracle”. Even more so against the backdrop not just of profound inter-institutional change, but also of dramatic political turmoil both on the national and international stage. One thing is certain: the co-dependencies of legislation and interest groups will continue their adaptation process under these new circumstances for the foreseeable future with undiminished intensity.
The first day of our conference will focus both on public affairs strategies and campaigning, but also on the structural value of a Brussels representation in corporate and national strategies. On the second day we will take a closer look at specific tools and methods, empowering you to improve the efficiency of your public affairs work.
During this two-day event we facilitate interactions between lobbyists, political analysts and EU representatives who are ready to answer all your questions.
At our Public Affairs conferences we gather mid- to senior-level Public Affairs professionals from Brussels and the rest of Europe. There is always a good mix of locals and visitors and we welcome participants from about 20 different countries.
In order to allow for younger professionals to be at the same level we invite you in 2016 to our "Public Affairs in Brussels 101" session, clarifying some basics. This allows you to later focus better on the in-depth topics being discussed.
- Understanding the EU's new rules
- Exploring new Public Affairs strategies
- Finding solutions for a more transparent lobbying process
- Getting to know over 100 PA professionals
- Getting an insight into working with officials from the Council,Parliament and Commission
- Learning how to build an effective PA plan aligned with company strategy
- Finding the right approach in networking with the right people
A very stimulating conference. The speakers provided highly relevant perspectives on recent developments in the EU institutions and presented practical PA tools to navigate and succeed in an arena, characterized by increasing complexity and importance.
"How Brussels works" took me in two days from some superficial knowledge to more in depth insights of PA at the EU. Sincere thanks to professor Thorun and his team.
A timely and effective way to understand the new commission and to anticipate upcoming changes!
The EU Public Affairs Conference offered a good opportunity to learn and refresh knowledge acquired on the ground from big lobby global players. Highly recommended.